Smart Commute '05 Participation, Impacts, & What's Next

©2004 Mid-Michigan Environmental Action Council
P.O. Box 17164, Lansing, Michigan 48901-7164
(517) 485-9001 yorko446@cs.com
Planning Committee:

Jessica Yorko
Gene Townsend
Melissa Lott
Mid-Michigan
Environmental Action
Council

Lucinda Means
Christina Riddle
League of Michigan
Bicyclists

Nancy Krupiarz
Rails to Trails Conservancy

Risa Wilkerson
Sara Troutman
Governor's Council on
Physical Fitness, Health,
and Sports

Arthur Slabosky
Michigan Department of
Transportation

Nicole Kelley Korson
Michigan on the Move
Promotional Sponsors:

Michigan State University
Bike Project

Michigan State University
Office of Campus
Sustainability

City of East Lansing Parks
and Recreation Department

City of East Lansing

City of Lansing: Principal
Shopping District

Tri-County Bike Association

Downtown YMCA
Wellness Center

Charter Township of
Meridian

Harris Nature Center

Northwest Lansing Healthy
Communities Initiative

League of Michigan
Bicyclists

YMCA of Lansing

Meridian Township Parks
and Recreation Department

Charter Township of
Meridian

Ingham County Health
Department -
Environmental Health
Assessment

Michigan Coalition Against
Homelessness

Delta Township

Michigan Department of
Environmental Quality

State of Michigan
Employee Health and
Wellness

Healthy U - Michigan State
University

Ingham Regional Medical
Center

Blue Cross Blue Shield

ADD YOUR
ORGANIZATION TO THIS
LIST!! CALL JESSICA
YORKO AT 517-214-5684.
Time: “Dave Duffield of the League of Michigan
Bicyclists bikes a 17-mile round trip to his job.
When he gets home, he can complete his wife’s
‘honey-do’ list without hankering for a cycling trip
to rev up his heart rate.” (The Detroit News.  
Tuesday, September 21, 2004, “Cycling
becomes Metro quality of life issue”)

Money: Half of America’s trips are under three
miles — and we make an average of 10 to 12
trips per household per day. With rising gas
prices, replacing single-occupant car trips with
Smart Commute trips means money in the
pocket!

Health: According to a 2004 Ingham County
Health Department report, about 62% of Ingham
County adults do not engage in moderate
physical activity at least 3 times a week. About
58% of Ingham residents are overweight, and
20% are obese.  Replacing car trips with Smart
Commute trips also means inches off your
waistline and years on your life!

Economy and Environment: “The economic
benefits of trail systems neighboring a
community have been studied by the National
Park Service [and] the Urban Land Institute. Both
studies indicate that trails increase tourism and
trail-related businesses to the area and reduce
the number of single-occupant vehicle trips,
improving air quality.” (Delta Township Website:
www.deltami.gov/deltatrails/plan.htm)

Creating “Cool”: According to Robert Ficano, a
Wayne County executive and advocate for an I-
275 bike path, “Cycling is a quality-of-life issue.
Young professionals want bike lanes, bike paths
in cities where they seek work."
The link between smart
commuting and quality of life:
Travellers
Club
International
Restaurant &
Tuba Museum
May 16-20, 2005
Thanks Top Trekker,
Trail Blazer, & Cool
Commuter Sponsors!!

(contributions of $500 or
more, cash or in-kind)
Thanks Path
Finder Sponsors!!

(contributions of
$100-$500 cash or
in-kind)
Raffle prizes
provided by:
COOL! Magazine
MSU Office of
Campus
Sustainability
Lansing State Journal Article on "The
Cost of Commuting"
Click here for full article.

Excerpts:

20 -
tons of smog-forming emissions would be reduced
over the course of a year, for every 1,000 new carpools
formed

7 - number of passengers with which a bus is more
fuel-efficient, in terms of passenger miles per gallon, than
the average single-occupant vehicle used for commuting.

9 billion - gallons of fuel are wasted in traffic each year --
800 times the amount of oil spilled by the Exxon Valdez!!!

Source: SmartCommute

"Studies have linked commute-related stress to
increased physical and mental problems, higher
use of health insurance and decreased
productivity.

For instance, if a worker earning $30,000 a year is
15 minutes late two days a week, the annual cost
to the company for time lost is $375."
What is the press saying about Smart Commute '05???
Check out these stories:

State News: http://www.statenews.com/article.phtml?pk=30116

City Pulse Cover Story: www.lansingcitypulse.com/050511/coverstory/index.asp

Lansing State Journal Cover Story:
http://www.lsj.com/apps/pbcs.dll/article?AID=/20050520/NEWS01/505200332/1001/n
ews

NEW! JUNE 6, 2005 ARTICLE IN THE State News:
http://www.statenews.com/article.phtml?pk=30304
Overall participation: Actual participation for all of the aspects of the week's
events, including the festival, the bike parade, the table exhibit at the downtown
YMCA that was up all week, and use of the online resources, was more than 350
people.

Registrations: About 100 people registered for the event either online or through
the mail. (As it turned out, we had so many ways for people to participate, that
online registration is not the most accurate measure of participation.)

Web-hits and emails: Over the last month (May 10 to June 6), the Mid-MEAC
website has had 344 hits. The busiest day so far was May 11, with 54 hits. By
comparison, before we launched Smart Commute '05, we were getting, on
average, 86 hits per month. Our web-hit analysis service that analyzes the "last 10
hits" shows that the hits are all from different users. This is a good sign that folks
are using the site to get information even after the event. We are also getting a
couple of emails a week from people looking for more info.

Festival: The festival was a big success, with at least 100 people stopping by
between 11:30 am and 1:30 pm. It helped that we had food and music and that it
was on the lunch hour. Most people were genuinely interested and took various
handouts to help them get started with Smart Commuting. CATA also had a nice
big display tent, and a demo of how to put your bike on the bus, and they got quite
a few visitors at their tent inquiring about how they might take the bus from home
to work.

Information distributed: During the week, we distributed the following literature at
check-points and at the festival. The table at the Downtown YMCA was set up all
week, and a table was set up on the sidewalk on Monday and Wednesday that got
a lot of visitors. Between what we started with and what we ended with, we
distributed between 150 and 200 copies of each of these items:

Feedback: online survey. After the event, we set up an online survey to get
feedback from participants. So far, 31 people have responded. If you click on this
link:
http://www.surveymonkey.com/Report.asp?U=107978443424 you can check
out the survey responses.

Some of the most interesting info in the survey is the following:

- Before the event, respondents reported commuting via: single-occupant car
(80%), bike (61.5%), bus (30.8%), carpool (11.5%), and walking (7.7%).
(Percentages are the number of people who gave that answer out of all
respondents-- multiple answers were allowed)

- After the event, respondents reported that they plan to commute via: bike (85.7%),
single occupant car (32.1%),  bus (25%), walk (10%), and carpool (7.1%).

- As a result of the event, 32% said the plan to bike, bus, walk or carpool MORE
than they did before. 64.3% said it would be the same.

This means is that, while many of our respondents were already Smart
Commuters, those who were new to the practice plan to continue Smart
Commuting as a new way of life. I

All of the info on the survey is useful-- especially the info on what people used and
what they didn't, what they want for next year, and the written comments and
suggestions.

We also set up a blog at:
http://www.smartcommute.blogspot.com, where there
are some great comments posted.
What's Next:
Library Display: We building on what went on during May 16-20 by continuing to
promote bicycling commuting in the area. For the month of June, there is a window
display at the Captial Area District Library at Kalamazoo and Capitol. We have a 7'
window that faces Capitol, and a 7' window inside. We will also have table-top
exhibits on both the first and second floors of the library over the course of the
coming months (and we'll be handing out the leftover handouts from May 16-20).

Smart Commute '06: In the coming weeks, the planning committee will reconvene
to discuss Smart Commute '05 and to lay out a strategy for Smart Commute '06.
Additional input on what you would like to see for Smart Commute '06 can be
emailed to yorko446@cs.com